It is formally taking place.

Last 12 months, rumours started to flow into that Selena Gomez was gearing up to launch her have splendor line after she submitted trademark paperwork. Now, the pop star has confirmed they ended up without a doubt legitimate, launching the Instagram website page for her new line, named Unusual Natural beauty, this week.

The webpage at present only has three posts introducing the vary, nonetheless it is message of self-acceptance and inclusivity is abundantly apparent. A person caption reads, “Our mission is to form conversations close to magnificence, self-acceptance, and psychological health and fitness. We want to assist a lot more persons get obtain to aid and companies, and aid men and women sense far more authentically related to a person a different and less alone in the entire world.”

In a online video, Gomez talks about the objective of the new line, indicating, “Being exceptional is about remaining snug in yourself. I’ve stopped hoping to be perfect. I just want to be me. I consider Exceptional Splendor can be extra than a elegance brand. I want us all to stop comparing ourselves to each individual other and begin embrace our uniqueness. You’re not defined by a photograph, a like or a comment. Scarce Magnificence is not about how other people today see you, but how you see your self.”

The singer has usually been incredibly open about her psychological well being. In a January job interview with WSJ Magazine, Gomez explained, “I had small self-esteem, and that’s some thing I operate on continuously. But I experience so empowered mainly because I’ve gained so a great deal understanding about what was heading on mentally. My highs ended up really significant, and my lows would take me out for months at a time. I uncovered out I do undergo from psychological wellness problems. And, truthfully, that was these kinds of a reduction. I realized that there was a way to get assist and to come across people today that you trust. I acquired on the appropriate medication, and my lifestyle has been completely adjusted.”

In the a person minute long clip, Gomez can be seen sampling products which include eyeshadow, lip colours and complexion. At a person place, Gomez suggests, “I’m so nervous!”

The model will start exclusively in Sephora this summer months. Remain tuned for extra updates.