“A web-site is not going to outrank your site just due to the fact of hidden textual content. We use lots of, several indicators for position. Inversely, just getting hidden text on a webpage won’t get the internet site banned from Google.

A lot of internet sites get things completely wrong, a lot of web sites have text accidentally concealed (or even purposely hidden until you interact with the UI) — websites aren’t perfect and so our algorithms perform to offer with these imperfections in a acceptable way.

In some cases that signifies the top rated position website – the one our algorithms at this time believe is a good match for a user’s query – is one particular that does a good deal of issues technically incorrect.”