Summer is a slow season for many businesses, especially those in a B2B niche. If things are a bit slow for you now, here’s an idea – Use these quiet months to turn your next big season into a huge boost for your business. Here is how you can start preparing for your next big seasonal content marketing campaign now:

1. Check your seasonal rankings now

Do you have a page (or pages) offering seasonal deals, gift ideas, and special offers? The demand for this type of content may be seasonal but its rankings should be permanent. That’s why I always advise against removing these pages or even delinking them throughout the site.

You want those pages to always be accessed by Google for your rankings to be there when the searches start climbing.

If you cannot find your site ranking for your target seasonal queries, it is time to set them up even if the actual season is still months ahead.

Source: Screenshot created by the author

Furthermore, Spyfu offers a comprehensive analysis of all SERP movements for you to identify important patterns and spot a competitor that was doing the best job retaining their organic visibility for seasonal search queries:

Source: Screenshot created by the author

Read more about this feature here.

When it comes to SEO, seasonality can be tricky but it definitely needs to be planned ahead as organic SEO takes time to yield results.

2. Start creating seasonal assets (content and social)

Your high season is going to be a busy time for you and your team, so while planning your upcoming campaigns, start creating (and even scheduling) your content assets beforehand.

When brainstorming seasons content ideas, I always turn to Text Optimizer that does a great job suggesting related concepts and angles to focus on:

Source: Screenshot created by the author

The tool relies on semantic analysis.

Content marketing involves a lot of channels, so the more you are prepared, the easier (and more productive) your seasonal campaign will turn out to be.

Furthermore, there are a few cross-channel content marketing tools that can help create and organize your seasonal content. For example, Boosted by Lightricks allows you to easily create festive videos in multiple formats:

Source: Screenshot created by the author

This way you can create content assets that will fit all of your channels. There’s also a handy Brand Kit feature allowing you to maintain a consistent visual identity throughout all your assets:

Source: Screenshot created by the author

The app is available on iPhone and Android for free. You can choose to upgrade for $4.99 per month. I for one have been using the free tier (and the above screenshots are taken when using the free version of the app).

The platform also offers a list of seasonal content ideas and hashtags to make your campaign even more effective.

There are a few more video creation apps out there but I don’t think any of them let you access so many great features for free.

Another great content creation tool that gives you lots of free features for free is, of course, Canva. I’ve been using Canva for free for as long as I can remember without ever having to upgrade.

Source: Screenshot created by the author

Here’s the guide on planning a Christmas marketing campaign.

3. Evaluate your past seasonal campaign performance

If you were publicizing any seasonal content over the years, find all of it to:

• Explore an opportunity for an update (“Can I reuse this asset this year?” as well as “How can I make it better?”)
• Evaluate how effective it was in attracting traffic as well as turning those clicks into conversions

Google Analytics offers an easy way to identify landing pages that did the best job attracting traffic during any period:

• Go to the Acquisition report and select one channel (for example, “social” or “organic search”)
• Select the date range of your seasonal campaign from the last year
• (Optionally) Check the box “Compare” and select “Previous year” from the drop-down
• Click “Landing page” tab in the chart below:

Source: Screenshot created by the author

This gives you an at-a-glance report of the highest traffic page from your previous campaigns. You can further narrow it down by using word filters (for example, type “blog” there to see your best performing seasonal content).

To analyze conversions, you can use Google Analytics goals and funnels. Another tool I am using to closely monitor incoming traffic and its conversions is Finteza. Because it makes it incredibly easy to narrow the data down to identify which traffic source is sending traffic and how well it converts as compared to other pages.

Source: Screenshot created by the author

Read more about Finteza’s conversion funnels here. Finteza costs $25 a month and there’s a 30-day trial available for you to play with the tool before committing.

4. Consider starting a tradition

If any of those previous content assets turned particularly successful, consider expanding that idea into a new project! We all remember the overwhelming success of “Elf Yourself”, Ask Santa, and NORAD mini-projects that were able to engage (and convert) thousands of people year over year.

 A separate (single-page) site will be easier to brand and promote without causing any strong associations with your main business. If you need some inspiration, check out Namify:

Source: Namify

5. Look what your competitors did (or didn’t)

Competitive analysis is important because it motivates a business owner to do more and do it better. Therefore I always include competitive analysis in any of my marketing planning.

There are plenty of ways to research your competitors and what they are doing. My first step is always checking Ahrefs and what other search queries they are ranking for:

Source: Screenshot created by the author

Ahrefs is the only platform in the industry that also offers an estimate of traffic each search query sends. Here’s how they calculate it. Ahrefs lowest tier is $99 per month but it is definitely a must-have tool if you are doing SEO.

Similar Web is another nice tool for competitive research. I like looking at their “Referral Traffic” report to identify which sites are sending traffic to my competitors:

Source: Similar Web

This basic report is available for free.

It is also a good idea to set up Google Alerts to be modified when your competitors are doing something new.

6. Create your editorial calendar

Every year people seem to start preparing for big holidays earlier. It is not unusual to spot a Holiday-centric social media ad in October. This can actually cause both excitement and irritation.

So the important question remains: When should I start publishing seasonal content?

This may depend from niche to niche, so I always suggest typing your target seasonal search query into Google Trends:

Source: Screenshot created by the author

It also helps to compare several of your target search queries. For example, in this niche the demand seems to be pretty consistent over the years:

Source: Screenshot created by the author

When it comes to organizing and scheduling your content assets, there are a few great calendar plugins to choose from. I mostly use CoSchedule because it allows me to also schedule those updates to your social media channels as well as assign certain content assets to various contributors. 

CoSchedule costs $29 per month. It supports scheduling to Twitter, Facebook, Linkedin, and Instagram. I prefer the tool because it combines on-site content planning (assigning content assets to be written) and social media scheduling. This allows me to create a very well-aligned content marketing campaign and makes it easy to organize editorial workflow across many channels.

Instagram also offers a helpful guide on planning your seasonal content strategy here:

Source: Screenshot created by the author

Conclusion

Seasonal planning is a great way to make the most of those seasonal interest spikes and build more sales. The earlier you start preparing for your big season, the more time you have to handle an increased amount of sales. Good luck!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

Using HTML for SEO benefits isn’t new. SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. 

Why do we love them so much? Because the essence of SEO is communicating to the search engine what a webpage/website is all about, and using HTML tags and their attributes is one of the best ways to do so. 

To avoid possible confusion: this is not an HTML guide. Instead, I’ll look at how you can use HTML tags to better communicate with the search engines to achieve better rankings. 

1. Title tag

Title tag is your main anchor. Both on the SERP, as well as on social media like Facebook, <title> is used as an anchor to your page.

So writing it isn’t only about SEO, it also needs to be laconic, informative, unique and eye-catching.

How to use it for SEO

First, don’t make your title tags longer than 60-70 characters. Long titles are shortened to about 600-700px on the SERP, so your longer title simply ends looking incomplete in the SERPs. Second, the keywords. A long time ago Google only understood exact keyword matches. Today, thanks to RankBrain, among other things, Google gets you. Plus, you get penalized for overstuffing your titles. 

Conclusion: use your keywords in your <title> tag, but only to help search engines parse out the meaning of your page and to help your users. 

Structure of the <title> tag

Pro tip 

A page’s title is not just visible on a SERP. It’s also shown in the web browser as a tab title. Some webmasters use that title tag to attract a user’s attention — if you switch tabs the text changes to something like “Come back, we miss you!”. 

It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect.

2. Meta description tag

The meta description tag determines what’s going to be written about your page on the SERP.

How to use it for SEO

First, before writing a meta description, it’s a great idea to check out the first SERP for your target keywords, get a feeling of how the top-ranking results compose their descriptions. Plus, avoid repeating other descriptions word for word Second, try and explain what your page is about in 70-200 characters, and be careful not to overoptimize. Instead, aim to match the search intent of a potential query. 

Structure of the meta description tag

Pro tip

Don’t use quotation marks in your description tag without using HTML entities “&quot;” to encase the word you want to be in quotation marks. If you simply use “ quotation marks around your content, the search engine is likely to cut off your description immediately.

3. Meta Robots txt tag

Among meta tags, the robots one occupies a special place. It’s used to instruct crawlers on how to crawl and index your page. Now, it should be noted that meta robots tag might be ignored at any point, but mostly crawlers respect the wishes of the webmasters.

How to use it for SEO

You can use one or a combination of the following attributes within this tag:

• noindex — stop search engines from indexing the page entirely.
• nofollow — tells search engines to not follow the outgoing links on the page, and to not take these links into account when creating SERPs.
• noimageindex — stop the image indexing on the page.
• noarchive — SERP will present a cached version of this page.
• nosnippet — don’t show any meta description on the SERP.
• unavailable_after — after a certain date, the page won’t be indexed.

Structure of the meta robots tag

Pro tip

Use the nofollow attribute to optimize your crawl budget. Remember to balance your meta robots values and your robots.txt parameters. If you block a page in robots, then obviously a crawler won’t be able to access and heed its meta tags. On the other hand, a crawler might ignore the block in robots.txt, and then if your meta tags don’t specify that your page is noindex/nofollow, the crawler might index it anyway.

4. Headings tags

Heading tags, from h1 to h6, are arranged hierarchically. Use them to break your text up into chapters and as convenient headings for your contents table.

<h1> is the “main” text heading, and by far the most important for our purposes. 

How to use it for SEO

To answer this question, our colleagues ran an experiment not so long ago. I’d recommend you check out the entire findings, but in summary: <h1> tags considerably influence your rankings. Definitely fill them out, and definitely use some of your target keywords.

Structure of headings tags

Pro tip

While using keywords in your headings is important, overall your title tag is what the search engines will be looking at much more attentively. That said, Google recommends matching your title tag and h1 heading, so you can pretty much repeat the same thing, maybe a little more user-friendly.

5. Canonical tag

The rel=”canonical” is an attribute within the <link> tag. Use it to point towards the “main” version of the page among its duplicates. It’s used because a certain amount of duplication is inevitable, and massive duplication will actually harm your rankings in the long run. It’s generally a great idea to use an auditor tool to keep an eye on all of your duplicate pages and canonical tags in a single dashboard. 

How to use it for SEO

It should be correctly implemented within the <head> section of the page and should point to the version that you want to be ranking. Alternatively, if you can configure your server, you can indicate the canonical URL using rel=”canonical” HTTP headers.

Structure of the canonical tag

Pro tip

rel=”canonical” tag may be used not just for duplicates, but also near-duplicates. Be careful though: if the two pages connected by a canonical tag differ too much in content, the search engine will simply disregard the tag. Use it for two nearly identical product pages in two different categories, for example, or for two products differing in one small attribute.

6. Nofollow attribute

We all know that links are super important for ranking. But a link’s weight will significantly change depending on how that link is covered by the rel attribute in the <a> tag. 

The rel=”nofollow” element is used in order to point out that you don’t want Google to associate this link with your webpage, and you don’t want to pass your Link Authority to them.

How to use it for SEO

The most obvious use for nofollow HTML element is to block out the spam and promotional links. Remember that by default all of the links on your pages are “follow”, but be careful not to make Google associate you with the wrong pages. When doing link building, you want to avoid nofollow links, and as a webmaster, the situation is reversed, and you should tag any link you don’t want the search engine to associate you with as nofollow.

Structure of the nofollow element

Pro tip

Please remember that internal PageRank sculpting using nofollow, which is sometimes promoted as solid advice, is actually useless. On the other hand, use the rel values such as ugc to tag your user-generated content, and sponsored for the paid links — this will help Google make a sober assessment of your ranking.

7. Structured data markup

Data markup is an approach to the organization of the information on your page. It’s a win-win decision for a webmaster. Structured data is both good for the UX, and also carries huge SEO value. You see, lists, along with data markup (schema.org in particular) are absolutely vital to get some additional SERP real estate in the form of rich snippets. From FAQ information, to your review ratings, and much more — to have that additional SERP space, you need to use data markup.

How to use it for SEO

It’s about much more than simply using <ul>/<ol> tags, although it’s still not very difficult. Simply go to schema.org, find the type of markup that suits your page, and implement it into your page’s code.

Additionally, in terms of SEO, data markup is absolutely necessary to get into a featured snippet. While there is no guarantee that the Featured snippet will be yours thanks to structured data, the rich snippets alone make it a worthy investment of your time.

Structure of data markup

Pro tip

Note that you can combine different markup schemas, and should do so when appropriate. When creating a page describing a person, a “person” schema is an obvious choice, but you can also easily add “address” and “organization” to the relevant page elements. That would net you the best SERP results.

8. Image alt text descriptions

Within the <img> tag, the key attribute for SEO is definitely alt. The thing about this tag is it’s indexed. Having your images show up for a certain search query is all about writing a good alt text.

How to use it for SEO

Alt text gives your page a relevance boost. Plus, an additional opportunity to be displayed for relevant search queries. What you need to do is describe the image in about 125 characters or less. It’s definitely the case that you shouldn’t use the words “picture of” or “image of” — just jump straight to the point, and explain specifically and in some detail what’s on the page.

Structure of image alt text description

Pro tip

In a situation where you’ve mapped certain keywords to a page with multiple images, the overoptimization threshold is different. You might get penalized for using your target keywords too consistently over a number of alt tags. A good idea would be to choose an image that best reflects what you’re trying to rank for, and put a keyword in its description. Describe the rest of the pictures as naturally and specifically as you can.

Conclusion

SEO is not an isolated practice, it influences every part of a website’s life, webpage creation included. 

Sure, there is no golden rule to writing HTML tags, no “trick” that would guarantee you a top ranking — what’s important is the accumulation of the best SEO practices. 

The next step after implementing the advice described here would be to switch to HTML5 semantic tags wholesale. These elements help the search engines sort through which element occupies which semantic place on the webpage

By carefully optimizing your tags you get an opportunity to communicate with browsers and search engines directly, and this is something you need to be proactive about.

Aleh is the Founder and CMO at SEO PowerSuite and Awario. He can be found on Twitter at .

A regular evaluate of your digital marketing approach can aid you stay productive with your tactics. Nevertheless, focusing on your personal techniques is not plenty of these days. You must be equipped to know what your competitors are carrying out and how you can outperform them.

Analyzing your competitors’ digital internet marketing system can support you optimize your campaign and your future ideas to increase both of those your quick and extensive-expression wins.

SEMrush have developed the information ‘How to Do On the internet Competitor Analysis’ to assistance you start out wanting at what your opponents are undertaking.

Right here are some thoughts on how to get started off:

Written content developed in partnership with SEMrush.

Examine the competitors’ web-site visitors

A search at your competitors’ website targeted traffic can give many handy insights. You can get started by mapping out your competition and how their on the internet existence is carrying out.

A website site visitors evaluation can help you find out additional particulars about your competitors’ electronic marketing and advertising technique, their overall performance above the past months and no matter whether there experienced been any massive modifications to their benefits.

You can also glimpse at their most common channels to make your mind up how you can regulate your digital advertising tactic dependent on the findings.

After the first critique of their web-site targeted traffic, you can slender down the evaluation to emphasis on your closest competitors.

It can also be valuable to evaluation any developments and seasonal adjustments that could possibly have an effect on the traffic and what these improvements could imply to your individual practices.

Review the competitors’ Search engine optimization tactics

If you want to develop a long-time period electronic marketing system then you have to have to include Search engine optimization to your options. Improving upon your position in research outcomes can guide to a dependable number of sights to your internet site every single month.

You should really also look at your competitors’ rating to discover how you can rank higher than them.

A great way to get started off is to assess a focus on website’s organic lookup visibility on a day-to-day foundation.

The analysis can support you take a look at your competitors’ finest keywords, their common month-to-month search website traffic but also their most profitable internet pages.

The learnings can assist you enhance your campaign and your articles so that you focus on the proper keywords and phrases. You can also check out opportunity keyword gaps to assist you rank higher at a shorter time.

Review your competitors’ on-line advertisements

You really do not want to reinvent the wheel to run a successful advertising and marketing campaign. It’s ok to look at your competitors’ adverts to discover inspiration for your forthcoming strategies.

Examining your competitors’ on line advertisements can enable you discover out useful information and facts, this sort of as:

• the number of keywords bidding on
• common website traffic coming from keyword phrases
• estimated paid site visitors price
• internet sites your rivals are competing with
• historic knowledge to evaluate seasonal changes in your competitors’ advertisements

The learnings can aid you location alternatives that your rivals might be lacking or even particular marketplaces that you can tap into.

You can even use the details to take a look at new strategies to improve your ROI, from choosing diverse key phrases to hoping out new channels and audiences.

Analyze your competitors’ material advertising and PR initiatives

If you want to enhance your content internet marketing technique then it is excellent to search at what your rivals are undertaking in conditions of content material and PR.

You can evaluate your competitors’ on the web mentions, social media existence, their in general popularity and the range of inbound links to get a much better strategy of their strengths and weaknesses.

An examination of their content material internet marketing and PR endeavours can help you recognize your target viewers and also the chances that you can investigate.

For example, if you want to arrive at a pretty niche viewers and your competition have already designed much too substantially articles and are well known then you may well want to take a look at the missing alternatives that you can faucet into.

It can be a new channel, a new information variety or an option to believe outdoors the box.

You can also get motivated by their articles marketing and advertising strategies and change them to fit your very own aims.

Examine your competitors’ social media existence

Your social media presence can convey to a great deal about your electronic internet marketing system. Picture wanting at your competitors’ social media existence!

Your competitor evaluation can include things like a closer glimpse at your competitors’ social channels, their frequency of posting, their engagement level and their most common channels.

It can enable you uncover chances of standing out by finding out from your competitors’ faults.

Regardless of whether it is the tone of voice, a sudden post that acquired viral or even the use of the new channel, there are a lot of valuable insights that you can discover.

Placing the learnings into action

Appropriate soon after comprehension how your competition are performing in digital channels, it is time to make the most of these learnings.

The ideal way to use competitor investigation is to include the conclusions to your digital advertising and marketing system and your forthcoming campaigns.

How can you use the findings then?

Right here are some thoughts from the SEMrush group:

• Reevaluate your benchmarks and your functionality centered on your targets
• Review your electronic marketing tactic and final results with your competitors’ practices
• Incorporate the learnings to your comprehension of the concentrate on audience
• Be flexible and open to improve based mostly on your findings
• Share the understanding with other interior groups or companies you operate with

Competitor analysis can help various teams for the two shorter and long conditions targets in your business. Commence by seeking at various strategies and channels and make absolutely sure you get the conclusions in one particular put to consider your have general performance.

To uncover out extra information on how to conduct a competitor evaluation, obtain SEMrush’s guide here.

For on the web retailers, the deserted web page/cart challenge has lots of elements. Cutting down the quantity of clicks to checkout, getting rid of surprises in value displays and giving guest checkout solutions are some effectively-recognized ways to battle cart abandonment on an ecommerce web page, but sensible merchants are normally browsing for means to continue to keep opportunity consumers from leaving the web-site before building a purchase.

Research from Google (amid other surveys done in the previous few yrs) implies that the correlation between web site load instances and conversion prices is solid, specially on cellular net internet pages. In limited, gradual loading instances are stopping product sales in their tracks.

Speeding up website page load can have a large impact on your small business. Just test out Google’s Exam My Web page instrument, which can support you estimate load time’s affect on revenue based on the range of readers to your web-site, your normal conversion level and average buy price. Relying on your final results, you may well want to start out smaller or soar into wholesale web site adjustments to reclaim income misplaced to web-site abandonment. Let us go via pace-oriented adjustments at 3 distinctive amounts of issue.

Amount a single: Very simple still swift alterations you can make yourself 

Photographs on your website produce the greatest facts transfer need when a person masses up your site on their browser. One particular of the simplest changes you can make to your web page is limiting the data loaded as a visitor navigates through products listings. That doesn’t automatically suggest you should really get rid of images, it just implies you must be smarter about how they’re utilized.

The easiest way to do this is to make sure your customer’s browser is loading the proper sizing picture for their requirements. If they are on cellular, they really do not need the exact measurement product photographs as they would on desktop. You can manually incorporate otherwise-sized visuals and set parameters for when they’re exhibited, but your ecommerce platform should provide a way to make photos responsive to the customer’s device. You upload the greatest-quality image you have, and the user gets the measurement they want based on the system they are applying.

A different very best follow is to limit the variety of goods exhibited at one time on every single page. Really do not load 100 benefits per page when only 15 can in good shape on-display screen at once. As an alternative, use “Load More” buttons and permit purchasers notify your site when they are completely ready for additional. This will allow shoppers to scroll segments of your product listings, with no emotion daunted by dozens of internet pages of outcomes to sift through, although also retaining load occasions extremely fast. Your site will only require to load a handful of images at a time when the person is prepared to check out them, and their total scrolling and the shopping working experience will be simplified.

Degree two: You may well will need the support of your partners

As with pictures, lowering the quantity of other information that wants to load when a person 1st visits your web-site will assist speed up their encounter. The content they encounter 1st on your site is identified as “above-the-fold” content and should be what hundreds initially. You may well be stunned to find out that a great deal of internet sites load third-get together widgets just before having to the real information.

It is uncomplicated to determine the way your HTML is structured – just open up the developer tools on your browser and glance by means of the webpage code. In close proximity to the leading, you want CSS to load initial, which appears as . This controls the essential look of your internet site and you can use CSS in place of certain illustrations or photos or graphics to make your pages even less hefty to load. Upcoming, you want to see the of your webpage – the written content your buyer is waiting around for – or, likely, some javascript documents, blue film xx boafoda.me indian old anti sex indiyan xx porndu.net desi xxx move karen kujou hentai megahentai.org sanae hentai indian old anti sex porniandr.com www.sexvid نسوان مصريه عريانه tvali.net افلام سكس حقيقيه sleep bra india xpornvids.info desi gay xvideo kuso manga bukuro hentaifreeporno.com darling in the franxx henti xvideo2. xvideosporn.mobi teluguwap.org matazure tengoku hentaitgp.net kobayashi-san-chi no maid dragon hentai free hq porner porn beemtube.org dvdvilla hollywood pron.tv indianbesttubeclips.com sri lanka sex video مراهقات عاريات porn-red.com سكس لاعبات التنس 超 ミニスカ jk javvids.net 美乳がポロリ rion sapwab eroebony.net sax xxx www tamilsex viodes fukando.mobi gana.com hindi